Description
Bird-window collisions (BWCs) are the largest human-caused factor in bird mortality. It is estimated that in the United States alone that nearly a billion birds are killed annually from BWCs. A leading theory attributes BWCs to reflection of habitat in windows (e.g. a bird will mistake the reflection of a tree for the actual tree). Artscape has developed a new product to reduce the impact of window-collisions on bird populations. The solution is a product that emits light where bird vision is sensitive but human vision is not. This allows birds to differentiate reflections in windows from actual habitat while remaining aesthetically pleasing to people.
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